Type any URL. We check technical SEO, content, performance, schema and how ChatGPT, Gemini and Perplexity read the page — 12 AI crawlers included — then rank every fix by impact.
Try ·
No signup · 100 free credits when you join
example.com
Sample reportIllustrative data
71
/ 100
C
Needs work
17 modules scored · weighted by impact
Issues found
25
Critical
0
High
5
Medium
11
Low
9
Score by category
Hover to trace on the dial
Technical & indexing86
Weakest: Security headers61
On-page & content74
Weakest: Image audit58
Performance & UX63
Weakest: Performance & Core Web Vitals62 · +1 in full report
AI search readiness48
Weakest: AI & GEO visibility44
Top fixes by impact
3 of 25
high
Some AI crawlers blocked (3/12)
Allow OAI-SearchBot and PerplexityBot in robots.txt so AI answers can cite you.
high
Hero/LCP image is lazy-loaded
Remove loading="lazy" from the hero image and add fetchpriority="high".
From URL to a prioritized fix list in under a minute
01
Paste any public URL
Your homepage, a landing page or a competitor's site. No code access, DNS records or tracking script needed.
02
18 modules run in parallel
The engine fetches the page, robots.txt, sitemap and llms.txt, then runs every check at once instead of one tool at a time.
03
Fix what moves rankings first
Issues are ranked by severity and module weight, each with a plain-English fix and, where it helps, the exact code to paste.
02What's in the report
Everything a site audit should check, in one report
18 modules and 150+ checks run in parallel against your live page. The free report and the full dashboard use the same engine — here is exactly what it looks at.
Can search engines reach, render and index the page?
Indexability
weight ×3.0
Finds anything that keeps a page out of the index: noindex tags, robots.txt blocks, canonical conflicts, error status codes and content that only appears after JavaScript runs.
Checks include
Noindex and robots.txt contradictions
Missing, multiple or non-self canonicals
Indexable pages returning 4xx/5xx
Main content that requires JavaScript
Noindex pages listed in the sitemap
Technical SEO
weight ×3.0
Checks the plumbing: HTTPS, redirect chains, server response time, compression, URL hygiene and the head tags every crawler expects.
Checks include
HTTPS and redirect chains
Server response time (TTFB)
Gzip / Brotli compression
Charset, viewport and lang declarations
Firewall or bot protection blocking crawlers
Sitemap & architecture
weight ×1.25
Validates the XML sitemap and maps your internal link graph to surface orphan pages, deep click paths and duplicate or near-duplicate pages.
Checks include
Sitemap format, size and robots.txt reference
Orphan pages and click depth
Duplicate titles and meta descriptions
Near-duplicate content between pages
Stale or identical lastmod dates
Security headers
weight ×1.25
Reviews the response headers that protect visitors and signal a well-run site, plus mixed content and version leaks.
Checks include
HSTS (max-age, includeSubDomains, preload)
Content-Security-Policy
X-Frame-Options and X-Content-Type-Options
Referrer-Policy and Permissions-Policy
Mixed content and server version leaks
International SEO
weight ×1.0
Validates hreflang for multi-language and multi-region sites so the right version ranks in the right country.
Checks include
Valid language and region codes
Self-referencing hreflang
x-default fallback
Absolute, protocol-consistent URLs
Page lang attribute vs. hreflang
SEO drift monitor
weight ×0.75
Compares each scan with the previous one and flags regressions — the changes that quietly break rankings after a deploy.
Checks include
Title, meta description and H1 changes
Canonical and robots directive changes
HTTP status changes
Removed structured data or hreflang
Server latency regressions
Does the page say clearly what it is about, and prove it?
On-page SEO
weight ×2.5
Grades the elements that tell Google what a page is about: title, meta description, headings, social tags and topic alignment.
Checks include
Title and meta description length
One H1 and a logical heading order
Topic present in title, H1 and description
Open Graph and Twitter Card tags
Keyword stuffing detection
Content & E-E-A-T
weight ×2.5
Looks for depth, readability and trust signals — authorship, dates and structure — that separate helpful pages from thin ones.
Checks include
Thin content and word count
Readability score
Author and expertise signals (E-E-A-T)
Published / updated dates
Content structure and internal links
Link health
weight ×1.5
Tests internal and external links for breakage and quality so link equity flows where it should.
Checks include
Broken internal and external links
Generic or empty anchor text
Nofollow on internal links
Placeholder and empty hrefs
Excessive links per page
Link equity & authority
weight ×1.0
Audits how the page passes and earns authority: anchor text mix, outbound citations and malformed or redundant links.
Checks include
Generic anchor ratio
Authoritative outbound citations
Malformed link URLs
Redundant links to the same target
Excessive outbound links
Image audit
weight ×1.0
Checks every image for alt text, modern formats, dimensions and loading strategy — including the LCP hero image.
Checks include
Missing or non-descriptive alt text
WebP / AVIF usage
Width and height to prevent layout shift
Lazy loading (and not on the LCP image)
fetchpriority on the hero image
Is it fast, stable and usable on every device?
Performance & Core Web Vitals
weight ×2.0
Inspects what slows a page down before it ever reaches a user: render-blocking resources, DOM and HTML weight, fonts, resource hints and third-party scripts.
Checks include
Render-blocking scripts and stylesheets
DOM size and HTML weight
Third-party script load (INP risk)
font-display and font count
Preload / preconnect resource hints
PageSpeed Insights
weight ×2.0
Runs Google PageSpeed Insights for mobile and desktop and brings Core Web Vitals, the Lighthouse score and its opportunities into your report.
Checks include
LCP, CLS and INP (Core Web Vitals)
Lighthouse score, mobile and desktop
Field data from the Chrome UX Report
Unused CSS and JavaScript
Image and font opportunities
Mobile UX
weight ×1.5
Simulates mobile viewports to catch zoom blocking, tiny text, small tap targets and horizontal scrolling.
Checks include
Viewport configuration
Zoom disabled
Small fonts and touch targets
Horizontal scrolling
Non-responsive images and embeds
Accessibility
weight ×1.0
Checks the fundamentals of WCAG: labels, alt text, landmarks, keyboard order and document language.
Checks include
Form labels and accessible button text
Image alt attributes
ARIA landmarks and skip links
Positive tabindex values
Document language and title
SXO & conversion
weight ×1.0
Search experience optimization: does the landing experience match search intent and give visitors a reason to act and trust you?
Checks include
Above-the-fold H1
Clear call to action
Trust signals and social proof
Navigation depth
Media richness
Can ChatGPT, Gemini and Perplexity crawl, understand and cite it?
AI & GEO visibility
weight ×1.5
Checks whether AI search engines can crawl, understand and quote your page: AI crawler access, llms.txt, fact density, Q&A structure and entity signals.
Checks include
Access for OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot and 8 more
llms.txt file
Fact and statistic density
Question-style headings
Organization and FAQPage schema
Schema markup
weight ×1.5
Validates JSON-LD structured data, flags types Google no longer shows as rich results, and suggests schema the page is missing.
Checks include
JSON-LD syntax and required properties
Rich result eligibility
Deprecated or restricted types
Microdata vs. JSON-LD
Missing schema opportunities
How the score is calculated
Weighted, not averaged. Each module scores 0–100 from the severity of its issues, then rolls up by importance.
×3 – ×2
Ranking-critical
Indexability, technical SEO, on-page, content and performance. One failure here can keep a page out of results.
×1.5 – ×1.25
Strong signals
Schema, mobile UX, links, AI visibility, sitemap and security — rich results, experience and trust.
×1 – ×0.75
Quality & polish
Images, accessibility, international, SXO, link equity and drift monitoring.
03Beyond the score
A report you can act on, not just admire
Most audit tools stop at a number. Every issue here comes with why it matters, where it is, and how to fix it — then tracks whether the fix held.
Fixes with copy-paste code
All plans
Each issue explains the impact in plain English and, for technical fixes, gives you the exact markup, header or robots.txt rule to ship. Re-check a single module for 0.5 credits once it's live.
highHero/LCP image is lazy-loadedImage audit
<!-- Add to your hero image -->
<img src="/hero.avif" fetchpriority="high"
width="1200" height="630" alt="Product dashboard">
AI search visibility
See which AI crawlers your robots.txt lets in, and whether your content is structured to be cited.
GPTBotOpenAIallowed
ChatGPT-UserOpenAIallowed
ClaudeBotAnthropicallowed
PerplexityBotPerplexityblocked
Google-ExtendedGoogleallowed
CCBotCommon Crawlblocked
White-label PDF reports
Agency
Send clients a report with your agency name, watermark and author details — no mention of us.
Your agency
84
SEO drift alerts
Each rescan is compared with the last. Changed titles, canonicals, robots rules or removed schema get flagged before rankings slip.
Title tag changedsince last scan
Canonical URL changedsince last scan
Structured data removedsince last scan
Single-page audits
Agency
Run all 18 modules on one landing page or blog post without crawling the whole site.
Directory & backlink tracker
Work through a curated list of high-DR launch directories and watch your Domain Rating over time.
04Proof
We test it on our own products before yours
These three products are built by our founder and audited with Site Audit Score. The screenshots are unedited — open any of them full size, or see the original ChatGPT answer.
A website audit report is a scored checklist of everything that affects how a site ranks and converts: crawlability and indexing, on-page SEO, content quality, Core Web Vitals, structured data, security headers, accessibility and, increasingly, how AI search engines read the page. Site Audit Score runs 18 modules and turns the results into one report with every issue ranked by impact and a recommended fix.
Is the SEO audit report really free?
Yes. The quick report on this page needs no signup: enter a URL and you get an overall score, category scores and the top fixes. Creating a free account adds 100 credits, the full issue list with code-level fixes, PageSpeed Insights results and multi-page crawling. No credit card is required.
What does the AI SEO audit check?
The AI & GEO module checks whether AI search engines can reach and quote your page: robots.txt rules for 12 AI crawlers (including OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot and Google-Extended), an llms.txt file, fact and statistic density, question-style headings, E-E-A-T signals, and Organization and FAQPage schema.
How is the overall score calculated?
Each module scores 0–100 based on the severity of the issues it finds. The overall score is a weighted average: ranking-critical modules such as Indexability and Technical SEO count three times as much as polish checks, so one noindex tag moves the score far more than a missing alt attribute.
Can I white-label audit reports for clients?
Yes. Every report exports to PDF and CSV. Agency plans add white-label PDFs with your own watermark, agency name and author details, plus single-page audits for client landing pages.
How is this different from Google Lighthouse or PageSpeed Insights?
Lighthouse focuses on one page's performance and a subset of accessibility. Site Audit Score includes PageSpeed Insights results, then adds what Lighthouse doesn't cover: indexability conflicts, canonical and hreflang validation, schema validation, broken links, sitemap architecture, security headers, content E-E-A-T signals and AI crawler access — across multiple pages.
Can I audit a competitor's or a prospect's site?
Yes. Audits only need a public URL — no code access, DNS verification or tracking script. Agencies often run a report before a pitch call to show a prospect exactly what to fix.
Do you offer an SEO audit API?
Yes. The REST API starts a 17-module audit with one request and returns scores, every issue with its fix, and AI crawler status as JSON. AI agents like Claude Code, Cursor and Codex can run the same audits through our MCP server. It's included with Agency+, costs 2 credits per page, and every API audit is also saved to your dashboard. See the SEO audit API page for the reference.
How do credits work?
Paid plans include monthly credits that reset each billing cycle. Adding a website costs 2 credits, scanning a new page costs 2 credits, a full 18-module single-page audit costs 5, and re-checking a single module after you fix something costs just 0.5 credits per page.
See what's holding your site back. Free.
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